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·      EASY ON/OFF, REDUCE SLIPPING & INJURIES
 
·      WALK NATURALLY & CONFIDENTLY IN SNOW, ICE, GRASS AND MUD
 
·      VALUE FOR MONEY AND TAKES UP MINIMAL SPACE
 
·     STRONG BRAND REPUTATION, NEXT DAY DELIVERY
 
·      PACKAGING GRAPHICS CLEARLY SELLS THE PRODUCT
 
·     EXCELLENT IMPULSE PURCHASE

 

The market for Magic Spikers has grown and diversified greatly over the last 5 years of trading. Originally a product sold to skiers and snowsport enthusiasts for use in snowsport resorts, they were quickly embraced by hikers, ramblers, dog walkers and runners. Ease of use and value for money being the key drivers.

 

In the last two years there has been an explosion in sales to 'non-traditional' retail sectors with some of our biggest customers emerging from Garden Centres and General Hardware stores. Last winter created our first ever 'sold out' situation . We have learnt from this and have secured regular container shipments over the next 5 months.

 

The presentation box picture ensures that the customer can see graphically the functionality and use for the Spikers and the product itself is condusive to simple sales assistant interaction with a potential customer.

 

Below are details in relation to the logistics and presentation of Spikers for our trade partners.

 
 
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Small, Medium and Large are delivered to us in boxes of 120 pairs. Each individual pair is presented in a box sized 18.5x18.5x1.75.
X-Large delivered as 96 pairs with each individual pair in a presentation box size 21x21x2.3.
 
Minimum order quantity is 15 pairs; this can be a mixture of sizes. The average sales ratio over the last 5 years runs at 22% Med, 52% Large and 26% XL. We have just reintroduced 'Small' after a 2 year gap due to demand.
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